Story About B & O

Bang & Olufsen is and has always been based on the initiatives of incredibly innovative people. Persons with persistence. People with high ambitions. People who believe that creating is living.

A company builds up its core competences through experience, practice and development. At Bang & Olufsen we recognize the importance of identifying, cultivating and exploiting our strengths. They are the glue that binds us together as a company as well as the engine of new business development. Our core competences are what make us strong and make us different. Although we have many areas of expertise, we have identified eight, which we refer to as core competence areas:

Bang & Olufsen strives to ensure that the consumer has a picture reproduction that is as faithful to the real-life experience as possible. Towards this aim, we have identified and worked with a number of parameters, which affect the picture quality. We have built a special facility, which is unique within the trade, where we can test picture reproduction under a variety of viewing conditions to be able to continuously improve the experience we offer the customer. The whole idea is to dynamically adapt and make the best performance at all times with as little disturbance to the viewer as possible.